Tasha Moreno, MA BCBA

Professional Summary

I am a detail-obsessed, analytical Researcher and Designer with a strong blend of expertise in Psychology, User Experience Research and User Interface Design, including recent work as a Lead Product Designer providing design system solutions for CVS Health.

Skills

Design Systems  Design Tokens  User Research  Information Architecture     Responsive Design    User Interface Design  Management & Mentoring   Incremental Design Planning

Timeline

2005-2010

Researcher, UCCS

Completed quantitative and qualitative research for 4 studies across 3 departments and 2 universities. Tasks included survey development, focus groups, literature view and secondary research. Conducted statistical data analysis and presentation of findings.

2010-2017

Area Director, ACES

Managed 40+ employees, including supervisors, therapists, and administrative assistants. Completed interviews and training. Conducted behavior analysis, data collection, and observation for client caseload. Analyzed data and reported to stakeholders.

2017-2018

UX/UI Designer, HumanCode

Conducted user research to identify pain points and provide suggested solutions in an agile environment. Specialized in the mobile design of 2 iOS apps for interpreting your DNA results. Curated the marketing design for banner ad campaigns and social media.

2018-2019

Product Designer, Helix

Gathered and evaluated user requirements in collaboration with product managers. Communicated designs using wireframes, prototypes, and flows. Defined process for design to dev handoffs and QA implementation. Lead user research initiatives and developed design systems documentation to improve consistency. Participated in a cross-disciplinary mentoring program as a mentor.

2015-2019

UX Designer, Freelance

Implemented end-to-end UX design processes for multiple projects by identifying user needs via research, gathering requirements from business, and delivering user flows, IA documentation and low to high fidelity design artifacts.

2019-2020

UX UI Engineer II

Lead the UX design and research for RE/MAX Global HQ’s internal technology and customer-facing sites, in addition to the re-design and launch of mottomortgage.com. Collaborate with product managers, software developers and stakeholders early and often to prioritize feature development. Manage scrum ceremonies for the UX team.

2020-present

Lead Product Designer

Android platform specialist on the Design System team as well as lead Design Token implementation across the enterprise. Produce education, training, and consultation for external projects across CVS Health tech teams. Collaborate closely with developers and designers to align across platforms and disciplines.

2020-present

Mentor

Mentor students attending Springboard's UX / UI online bootcamp program. Review and provide feedback for projects as well as provide career mentoring for those transitioning fully to UX / UI.

Education

2007-2012

Master of Arts in Psychology

University of Colorado at Colorado Springs

2002-2007

Bachelor of Arts in Psychology

University of Wyoming

Interests

I'm an obnoxiously typical Coloradan who enjoys hiking, cycling, running, skiing, and climbing in an effort to soak up every possible instance of sun ray. In actuality, most of my time is spent indoors where I enjoy playing board games, piano, cooking, and working on house projects.