Tasha Moreno  specializes in Design System solutions for complex needs.

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Clients & companies

System patterns with design tokens

I created a multi-tier design token architecture that supports theming. Authored JSON files to produce 966 design tokens as part of CVS Health's enterprise component delivery and foundational styles.

Design systems at scale

The Enterprise Digital Design System provides design and development solutions for building CVS Health and Aetna Health digital experiences.

"We Decide" vs "You Decide"

MAX/Center is an enterprise application utilized by over 100K RE/MAX users monthly. After its launch in April 2019, I lead user research initiatives for identifying how to deliver valuable content without compromising the accessibility of useful resources.

Making networking fun again

SoCap utilizes the principle of social capital to enable event attendees to strengthen their networking experiences. I collaborated with cross-functional team members to contribute user research and UI design. Working within an iterative process, I delivered an MVP solution for establishing meaningful connections at live events.

Comprehension & meaningfulness

In November 2018, "The Helix App" was added to a digital marketplace of DNA-powered products built by over 20 partner companies. My role was to validate how and if the templated app was providing value to end users. Through a series of content testing, card sorting, and recorded sessions, we created a new IA based on user preferences and behavior patterns. 

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© 2020 by Tasha Moreno, MA BCBA